E-Commerce Fashion Brand with 6.3x ROAS in 6 Weeks

Client Profile:

A youth-focused DTC fashion label targeting Gen Z audiences in Dubai and Sharjah, with a mission to merge fast fashion with sustainability.

The Challenge:

Despite strong social following, the brand’s online store was underperforming. Bounce rates were over 78%, product discovery was poor, and paid ad conversions were nearly non-existent. Their creatives lacked strategy, their funnels were leaky, and there was no structured retention plan in place.

The Strategy:

We began with a full branding audit, realigning the visual identity and voice to better resonate with Gen Z shoppers. We used heatmaps and scroll recordings to re-design the homepage, product pages, and checkout flow — improving UX and speed. Simultaneously, we launched AI-powered product recommendation engines and dynamic remarketing ads through Instagram, TikTok, and Google Display. Video content production was accelerated with short-form reels, UGC-style ads, and influencer collaborations. Email flows were built using behavior-triggered automation to recover carts, drive urgency, and build loyalty.

The Results:

• +6.3x ROAS within the first 6 weeks
  
• +74% increase in conversion rate
  
• 3x increase in average session duration
  
• 60% open rate on abandoned cart emails
  
• First-ever influencer reel hit 120K views organically in under 48 hours
  

The combined effort transformed the store from a passive catalog into a high-performing, experience-led fashion platform — generating consistent revenue and deepening audience connection.