Fintech Growth with AI-Powered Lead Generation

Client Profile:

A rising fintech platform offering digital payment and invoicing tools, expanding across Dubai and Abu Dhabi.

The Challenge:

The client had a powerful solution but struggled with visibility and lead quality. Despite heavy ad spends, most leads were unqualified. Their SEO footprint was nearly nonexistent, and there was no data-led funnel to filter or score lead intent. The client needed a growth strategy that could deliver visibility, scalability, and sales-qualified leads — fast.

The Strategy:

We started by conducting a technical SEO audit and competitive gap analysis to uncover high-potential keywords in both English and Arabic. Our team implemented multilingual SEO best practices and built AI-assisted landing pages that dynamically adapted content based on visitor behavior. We developed a full-funnel paid strategy using Google Search, LinkedIn, and programmatic channels — supported by AI-based lead scoring integrated directly into their CRM. Our performance team continuously optimized ad copy and creatives based on conversion data, while our CRO team refined the signup flow to reduce friction.

The Results:

• +212% increase in organic traffic within 4 months
  
• 38% lower cost-per-lead compared to previous campaigns
  
• Over 4,000 qualified leads generated from Dubai and Abu Dhabi
  
• Lead-to-demo conversion rate increased by 61%
  
• SEO pages ranked in top 3 positions for over 22 fintech-related keywords
  

This campaign laid the foundation for sustained growth and gave the client a measurable, scalable way to acquire and qualify high-intent leads in a competitive fintech space.